This is what counts
Our values shape everything we do. They drive the way we make our decisions and shape the culture of our business. They’re an attitude, a behaviour. They’re in our DNA.
Discover our five company values below and find out exactly what it is that makes us tick.
We change stuff. For the better. You couldn’t even buy white goods online before we started. That boldness has driven us to make some very brave decisions – like buying our own logistics company or setting up in Germany, from scratch. Bold moves that result in a better experience for our customers.
Or sometimes to simply do what’s right – like setting up Europe’s most advanced fridge recycling plant keeping the hazardous waste from 700,000 fridges a year out of the environment. There’s always a way – if we can’t find it, we’ll make it.
We’re at our best when we’re really up against it – that’s when our tenacity and inventiveness combine to find the best way forward. We won’t give up until we’ve got it right – for our customers, for our colleagues, for our world.
Fun can mean a lot of things – and it does here. One thing, however, is absolutely key: achievement. That’s fun, too. It feels great; it’s empowering. There’s something grinningly addictive about it and it makes us all better.
We care about getting it right. We care about making sure our customers are happy – the happiest, in fact. It matters. It really does.
Then and now
Join our Founder and CEO John Roberts and former CEO Steve Caunce as they revisit AO’s past and reveal how we got to where we are today
See John Roberts and Steve Caunce discuss how we got to where we are…
What are we about today? John Roberts and Steve Caunce know…