Where we're going

Onwards and upwards

By 2021, AO will be widely trusted, famous for our difference and loved by our customers.

Purpose and mission

Our purpose is to have the happiest customers by relentlessly striving for a better way.

This idea has lived within us since day one. It’s nothing new. But this time, it’s this idea that’s going to drive us forward and bring our mission to life…

By 2021, AO will be widely trusted, famous for our difference and loved by our customers.

This simply means we want to be a household name that people go to first. We want to stand out from the crowd. And, we want our customers to always be our biggest advocates.

Purpose Roadshow

CEO Steve Caunce at the launch of the AO purpose

So, what’s next?

Our founder and CEO explain what the future holds for AO…

The future, as told by AO.

Take a look into AO’s future with John Roberts and Steve Caunce