The online electricals store, AO.com is proud to announce that it has beaten off competition from across the UK to win two prestigious awards, best UK sales employer and the best UK sales team, at this year’s Institute of Sales Management BESMA Awards.

The North West based retailer was chosen as the winner due to its outstanding approach to sales and its market leading graduate roles, the team currently employs over 100 sales graduates, resulting in it being recognised as an employer of choice by a number of universities across the North West. As well as this, it was also praised for its focus on team development, due to its recent introduction of Ofqual training for a number of its team members and its consistent high performance scores.

Commenting on the win, AO.com’s Director of Sales, Karl Hinchcliffe stated;

“Winning these awards is a true reflection of the hard work put in by the team every day and we’re delighted to have been recognised as a top employer for sales people in the North of England.”

Now in its 12th year, the BESMA awards recognise and celebrate the great work going on across the UK in the sales profession, as well as recognising the key role this profession is playing in creating a thriving UK economy.