COVID-19 Update

A message from our Founder & CEO

FY20 Interim Results

Explore our FY20 Interim Results

Click here for Declan Curry interviewing our CEO and CFO

We are AO

Our purpose is to have the happiest customers by relentlessly striving for a better way…

… by creating a human business…

Ask anyone who works for us and they’ll tell you about the incredible bunch of people you’ll find here. We treat everyone – from customers to each other – with respect. After all, we’re all made of the same stuff, right?

…and rolling our sleeves up to get things done.

We’re always striving to make things as wonderful as possible. Whether that’s researching and buying one of our products, a first day of work, or waving off a delivery driver with a big smile. If there’s a better way to do something, we’ll find it. And if we can’t find it, we’ll invent it.

AO World at a Glance

Who are we and what do we do?

We sell major and small domestic appliances and consumer electronics in the UK and Germany and deliver them via our in-house logistics business and carefully selected third parties.

We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance. Via our state‐of‐the‐art facility we are also able to carry out the recycling of waste appliances.

We have a unique and vibrant culture and a team of people who genuinely care more about our business and its customers.






Washing machines sold

Up to


Fridges recycled an hour



Deliveries made

Where we operate

We operate across two countries: UK and Germany.

Latest News

Find out what's been going on in and around AO recently

AO expands logistics operation with new warehouse opening

AO expands logistics operation with new warehouse opening

Online electricals retailer, AO has opened a new distribution warehouse in Crewe, its third in the town, to make sure its growing number of customers get what they need when they need it. The new warehouse adds a further 110ksq ft of distribution space giving AO just...

AO partners with what3words for streamlined delivery

AO partners with what3words for streamlined delivery

Online electricals retailer has partnered with the innovative location company what3words so that all customers across the UK can benefit from AO’s fantastic customer service and delivery proposition. AO customers will soon be able to provide a what3words...

AO Business expand team to build on housebuilders success

AO Business expand team to build on housebuilders success

AO Business welcome two new hires to strengthen their housebuilder team after a successful six months in the market. Gary Holt and Andrew Robinson joined the business to business division of the online electricals retailer on April 1st. Both have started as Business...

AO Let’s Go!