We are AO

Our purpose is to have the happiest customers by relentlessly striving for a better way…

We’re Delivering Tomorrow…

At AO, we recently launched our new brand promise to deliver a better tomorrow to customers. Watch our new advert and find out how our incredible products and expert services are making tomorrow a better place.

… by creating a human business…

Ask anyone who works for us and they’ll tell you about the incredible bunch of people you’ll find here. We treat everyone – from customers to each other – with respect. After all, we’re all made of the same stuff, right?

…and rolling our sleeves up to get things done.

We’re always striving to make things as wonderful as possible. Whether that’s researching and buying one of our products, a first day of work, or waving off a delivery driver with a big smile. If there’s a better way to do something, we’ll find it. And if we can’t find it, we’ll invent it.

AO World at a Glance

Who are we and what do we do?

We sell major and small domestic appliances and consumer electronics in the UK, Germany and the Netherlands and deliver them via our in-house logistics business and carefully selected third parties.

We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance. Via our state‐of‐the‐art facility we are also able to carry out the recycling of waste appliances.

We have a unique and vibrant culture and a team of people who genuinely care more about our business and its customers.






Washing machines sold

Up to


Fridges recycled an hour



Deliveries made

Where we operate

We operate across three countries: UK, Germany and the Netherlands.

Latest News

Find out what's been going on in and around AO recently

Acquisition of Mobile Phones Direct Ltd

Acquisition of Mobile Phones Direct Ltd

AO World Plc (LSE:AO) (“AO” or the “Company”), a leading European online electrical retailer, today announces that it has conditionally agreed to acquire Mobile Phones Direct Limited (“MPD” or the “Target”) for a cash-free, debt-free enterprise value of £32.5m (the...

AO.com wins Finance Team of the Year

AO.com wins Finance Team of the Year

AO.com is proud to announce that it has beaten off competition from across the North West to win Finance Team of the Year at the North West Finance Awards. The awards ceremony is the only one of its kind to recognise the work and achievements of the North...

AO Let’s Go!