AO World Home page

We are AO

Our purpose is to have the happiest customers by relentlessly striving for a better way…

We’re Delivering Tomorrow…

At AO, we recently launched our new brand promise to deliver a better tomorrow to customers. Watch our new advert and find out how our incredible products and expert services are making tomorrow a better place.

… by creating a human business…

Ask anyone who works for us and they’ll tell you about the incredible bunch of people you’ll find here. We treat everyone – from customers to each other – with respect. After all, we’re all made of the same stuff, right?

…and rolling our sleeves up to get things done.

We’re always striving to make things as wonderful as possible. Whether that’s researching and buying one of our products, a first day of work, or waving off a delivery driver with a big smile. If there’s a better way to do something, we’ll find it. And if we can’t find it, we’ll invent it.

Download Reports & Presentations

Brand Images & Request logos

Gender Pay Gap Report

Interested in working for AO?

AO World at a Glance

Who are we and what do we do?

We sell major and small domestic appliances and consumer electronics in the UK, Germany and the Netherlands and deliver them via our in-house logistics business and carefully selected third parties.

We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance. Via our state‐of‐the‐art facility we are also able to carry out the recycling of waste appliances.

We have a unique and vibrant culture and a team of people who genuinely care more about our business and its customers.

Over

2,750

Employees

Over

1.8m

Washing machines sold

Up to

100

Fridges recycled an hour

Over

7.8m