AO World at a Glance
Who are we and what do we do?
We sell major and small domestic appliances, mobile phones (including contracts) and consumer electronics in the UK and deliver them via our in-house logistics business and carefully selected third parties.
We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance. Via our state‐of‐the‐art facility we are also able to carry out the recycling of waste appliances.
We have a unique and vibrant culture and a team of people who genuinely care more about our business and its customers.
UK Trustpilot 4.9/5 rating
Achieved 3.8% adjusted PBT
Over 9,000 products
Over £1bn revenue
Latest News
Find out what's been going on in and around AO recently
Clean Floors, Crisp Pours: Introducing Sparkling House Wine – The Official Wine of Spring Cleaning
Spring is in the air — and for millions of house‑proud Brits, that means only one thing: the annual deep clean. But according to new...
musicMagpie launches UK‑wide Timpson partnership offering instant in‑store smartphone trade‑ins
AO, the UK's most trusted electrical retailer, announces that musicMagpie, one of the UK’s leading recommerce operators, which it acquired...
musicMagpie wins award after becoming first gloabl eBay seller to hit 20m positive reviews
musicMagpie, the circular economy pioneer specialising in refurbished consumer technology, has won eBay UK’s first ever lifetime...