AO World at a Glance
Who are we and what do we do?
We sell major and small domestic appliances, mobile phones (including contracts) and consumer electronics in the UK and deliver them via our in-house logistics business and carefully selected third parties.
We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance. Via our state‐of‐the‐art facility we are also able to carry out the recycling of waste appliances.
We have a unique and vibrant culture and a team of people who genuinely care more about our business and its customers.
Trustpilot 4.9/5 rating
Over £50m PBT
Over 9,500 products
Over £1.2bn revenue
Over 13m customers
Over £16m net funds
Latest News
Find out what's been going on in and around AO recently
FY26 Annual Report Released
Today, Friday 26th June, we released our Annual Report for year ending 31st March 2026. It was a year to be proud of with sales over 1.2...
AO becomes the first retailer globally to surpass one million Trustpilot reviews with a 4.9 rating
AO, the UK’s most trusted electrical retailer, has become the first retailer in the world to surpass one million Trustpilot reviews while...
AO marks five years at Larkhall depot with investment supporting customer deliveries and local jobs
AO, the UK’s most trusted electricals retailer, is marking five years of operations at its Larkhall delivery depot with fresh investment...
AO signs five-year lease on Alsager325 warehouse
AO, the UK’s most trusted electricals retailer, has signed a five-year lease on a new warehouse facility at Alsager325 in Cheshire to...
AO puts Crewe’s young people in the driving seat at Krazy Races 2026
AO is empowering young people in Crewe to design, build and race their own soapbox kart as part of Krazy Races on 24 May 2026, in...
AO gives fire‑ravaged Fife rugby club grassroots kit funding for youth team
Rosyth Sharks Rugby Football Club, a community rugby club based in Fife, has received new funding to support its youth development after...
Majority of Brits still love physical music, research finds
Despite the dominance of streaming, physical music formats remain firmly embedded in UK culture, with CDs continuing to outperform vinyl...
Clean Floors, Crisp Pours: Introducing Sparkling House Wine – The Official Wine of Spring Cleaning
Spring is in the air — and for millions of house‑proud Brits, that means only one thing: the annual deep clean. But according to new...
musicMagpie launches UK‑wide Timpson partnership offering instant in‑store smartphone trade‑ins
AO, the UK's most trusted electrical retailer, announces that musicMagpie, one of the UK’s leading recommerce operators, which it acquired...