AO World at a Glance
Who are we and what do we do?
We sell major and small domestic appliances, mobile phones (including contracts) and consumer electronics in the UK and deliver them via our in-house logistics business and carefully selected third parties.
We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance. Via our state‐of‐the‐art facility we are also able to carry out the recycling of waste appliances.
We have a unique and vibrant culture and a team of people who genuinely care more about our business and its customers.
UK Trustpilot 4.9/5 rating
Achieved 3.8% adjusted PBT
Over 9,000 products
Over £1bn revenue
Latest News
Find out what's been going on in and around AO recently
AO becomes the first retailer globally to surpass one million Trustpilot reviews with a 4.9 rating
AO, the UK’s most trusted electrical retailer, has become the first retailer in the world to surpass one million Trustpilot reviews while...
AO marks five years at Larkhall depot with investment supporting customer deliveries and local jobs
AO, the UK’s most trusted electricals retailer, is marking five years of operations at its Larkhall delivery depot with fresh investment...
AO signs five-year lease on Alsager325 warehouse
AO, the UK’s most trusted electricals retailer, has signed a five-year lease on a new warehouse facility at Alsager325 in Cheshire to...






