Our Mission & Purpose
The destination for electricals
We make customer’s lives easier by helping them brilliantly
We make decisions that would make our mums proud
We empower our people to make the right decisions, not necessarily the easy ones.
We inspire each other to be our true selves and the best that we can be.
We genuinely care, we listen to each other, and we do everything we can to make things better.
Having a positive impact on the world in which we live is the right thing to do.
We treat every customer like our own gran
We make it easy for customers to buy what they need.
The best service is no service – it should be personal and simple.
We do the right thing for our customers, always with an AO smile.
We focus on being brilliant for our customers and our teams care passionately about them.
We have a growth mindset
We’re a high performing team; always learning and stretching.
We challenge ourselves to seek better ways of doing things.
We see opportunities others don’t, and thinking differently strengthens our future.
Creativity and thinking big is what we do.
We operate at AO speed
We have a bias for action and make things happen today, not tomorrow.
We prefer to rely on data, and we trust our intuition.
We don’t think we’re always right; we’re happy to learn from our mistakes quickly and correct course.
We commit to decisions as One AO – whether we agree or not.