What we do

More than meets the eye

Established in 2000, when the internet was still quite young, we have grown into a company of 3,000 employees in two countries. And white goods are only part of the story (although we have sold almost two million washing machines)…

AO Retail

Our shop. There’s a .com and a .de version. Our range of products is constantly expanding as well as the content and tools we produce to help our customers make the right choices.

ao.com – United Kingdom
AO Life – full of inspiration and useful info

AO Logistics

We bought our own logistics company so that we could deliver on our promises by being in control. We also have our own warehouses so we can keep our own stock. And deliver it when required.



AO Recycling

In 2017 we started to build a huge, state-of-the-art recycling facility in Telford. When it was finished we became one of the biggest fridge recyclers in the UK. We like to be responsible.


AO Business

We sell to businesses. From landlords to charities. Whether they need 1 product or 100, we give them the freedom to order what they need, when they need it.


More about AO Business

Everything that’s special about AO, for your business

Who are we?

We want to give our business customers the freedom to choose the appliances and electricals they need, when they need them. That’s why we’ve created AO Business, so we can offer your company everything that makes AO special – from our huge range of products to our flexible delivery options.

Our customer promise

We have dedicated logistics, account management and customer experience teams that work to make sure you get the best service. With over 100,000 excellent reviews and a 9.2 rating on Trustpilot, we pride ourselves on going above and beyond for our customers.

We work with all types of businesses, including:

  • House building companies
  • Housing associations and charities
  • Insurance and repair companies
  • Small and medium enterprises
  • Property developers and management
  • Kitchen retailers

AO Outlet

Our official AO Outlet eBay store gives our customers the chance to make some big savings. We sell professionally refurbished and end-of-line goods – all with the AO service we’re known for.

AO Outlet

AO Mobile

In 2019, we welcomed AO Mobile to the family. It’s everything our customers love about AO, but for mobiles. With all the latest handsets on some of the biggest networks, we’re making it easy for customers to choose the perfect mobile phone for them.


AO Smile

The AO Smile foundation is the charitible arm of our business. It exists to provide support to disadvantaged young people across the UK.

AO Smile Foundation