What we do

More than meets the eye

Established in 2000, when the internet was still quite young, we have grown into a company of 3,000 employees in three countries. And white goods are only part of the story (although we have sold almost two million washing machines)…

AO Retail

Our shop. There’s a .de version and a .nl one too. Our range of products is constantly expanding as well as the content and tools we produce to help our customers make the right choices.

ao.com – Great Britain
ao.de – Germany
ao.nl – Netherlands
AO Life – full of inspiration and useful info

AO Logistics

We bought our own logistics company so that we could deliver on our promises by being in control. We also have our own warehouses so we can keep our own stock. And deliver it when required.


AO Recycling

In 2017 we started to build a huge, state-of-the-art recycling facility in Telford. When it was finished we became one of the biggest fridge recyclers in the UK. We like to be responsible.


AO Business

We sell to businesses. From landlords to charities. Whether they need 1 product or 100, we give them the freedom to order what they need, when they need it.


AO Outlet

Our bricks and mortar outlet shop gives our customers the chance to make some big savings. We sell professionally refurbished and end-of-line goods direct to the public. Oh, and they can buy online too.


AO Smile

The AO Smile foundation is the charitible arm of our business. It exists to provide support to disadvantaged young people across the UK.