More than meets the eye
Established in 2000, when the internet was still quite young, we have grown into a company of 3,000 employees in three countries. And white goods are only part of the story (although we have sold almost two million washing machines)…
Our shop. There’s a .de version and a .nl one too. Our range of products is constantly expanding as well as the content and tools we produce to help our customers make the right choices.
We bought our own logistics company so that we could deliver on our promises by being in control. We also have our own warehouses so we can keep our own stock. And deliver it when required.
In 2017 we started to build a huge, state-of-the-art recycling facility in Telford. When it was finished we became one of the biggest fridge recyclers in the UK. We like to be responsible.
Our bricks and mortar outlet shop gives our customers the chance to make some big savings. We sell professionally refurbished and end-of-line goods direct to the public. Oh, and they can buy online too.
The AO Smile foundation is the charitible arm of our business. It exists to provide support to disadvantaged young people across the UK.