Who we are

We’re AO. Headquartered in Bolton, we are the largest online-only white goods and electricals retailer in the UK. We also operate in Germany and the Netherlands. We’re different: we have our own logistics company which allows us to deliver on our promises. We own Europe’s most sophisticated fridge recycling plant which allows us to do our bit for the environment. We have the most amazing team which keeps us inventing, keeps us keen, keeps us better. We have amazing customers too.
@AO

I simply can’t fault the service. The second time I have used you and service again excellent

Just one of the 1,000,000
5-star TrustPilot
customer reviews

What we do

What we do

We’re so much more than an electrical retailer

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How we do it

How we do it

Our values are at the heart of everything we do

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Where we're going

Where we're going

We’re on a mission heading onwards and upwards

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Our customers

We don’t sit around and admire our great services, we work our socks off to make sure everything is just perfect for our customers.   If it’s the right thing to do, we do it.

What our customers think about us…

We’re really proud of this: we’re one of the first twenty businesses in the world to achieve 100,000 Trust Pilot reviews and our consistently high score puts us in the top 0.01% of companies.

“We’ve got so many opportunities as a business born from what we actually do for our own customers. So, we can go out there and really grow…”

Steve Caunce

CEO, AO