• No stores means lower prices
  • AO boss believes AO Mobile is a “gamechanger” for customers

Mobile phone customers today got a new, cheaper choice with a simpler way to buy following the launch of www.ao-mobile.com, from AO – the online electricals store.

Customers are increasingly shopping online for mobiles and AO Mobile is offering an extensive choice across the four UK mobile networks and all handset manufacturers with contract, SIM only and handset only options available.

With simple guides to help customers work out what they need from their mobile phone, AO Mobile is widely expected to shake up the mobile market.

“This is a gamechanger for customers because we’ve built AO Mobile for today’s world,” said AO Founder and Chief Executive, John Roberts. “Customers tell us that they find buying mobile and connectivity complicated.  From today, we’re making it easy to choose what’s best for them with easy-to-understand pricing and fantastic service.


“We can make it cheaper because AO Mobile customers don’t have to pay for hundreds of high street stores with thousands of sales staff.”

AO Mobile deals include a Samsung A10 on Vodafone for just £24 a month, the Huawei P30 Lite on EE at £29 a month or an exclusive deal of a Samsung Galaxy S10 on O2 with 120gb at £55 a month.  During August, customers can also receive a digital reward card, pre-loaded with up to £250 available to spend on AO.com.

The 2019 UK Customer Satisfaction Index, which ranks the top 50 organisations for customer service, only includes two telecoms providers.  With over 100,000 Trustpilot reviews rating AO as excellent, Roberts believes value, simplicity and service will make AO Mobile a natural choice for today’s mobile customer.

“When it comes to telecoms, buying a mobile is a minefield of confusion and pretty average service.  Customers deserve better and that’s where AO Mobile comes in.


“Add our launch offer of up to £250 off at AO.com and it’s a no brainer.”

The launch of AO Mobile comes just over six months after it bought Mobile Phones Direct Ltd, already the UK’s largest pureplay online mobile phone retailer, in December 2018.

AO Mobile is run by the team behind Mobile Phones Direct, which first started trading 27 years ago.