The online electricals store, AO, has today ramped up its recruitment drive with the creation of 650 new, high quality jobs across the UK in its retail, mobile, tech, financial services and logistics divisions.

The huge recruitment drive comes as AO prepares for significant growth and to manage the sustained demand sparked by customers turning to AO after Covid-19 accelerated online shopping habits, building on the growth that AO saw in 2019.

As AO seeks to cement the increased demand for buying electricals online, more “AOers” are needed across its business from supply chain to developing its technology to marketing and most important of all, helping customers get what they need, when they need it.

AO is looking to fill vacancies in various locations including Manchester, Bolton, Telford, Thatcham and Crewe and in some cases where possible, working from home.

There’s a wide variety of jobs on offer in Tech, Creative, Supply Chain, Brand, Sales, HR, Customer Services and Marketing often working across AO’s UK and growing international business.  AO is looking for a diverse range of expertise to join its 3,000-strong team from gas engineers to software developers to a fridge recycling shift coordinator and even a TikTok expert.

AO Founder and Chief Executive, John Roberts, said: “AO went into Covid-19 fit and focused on the future.  The pandemic accelerated a shift in customer behaviour towards online shopping – we saw five years’ change in five weeks. We now have the opportunity to make AO a habit that lasts for our new customers.


We’re investing to cement the change and prepare for our next phase of growth which includes creating hundreds of new, high quality jobs for a diverse range of talented people. Applications are open to anyone who cares passionately about being awesome for customers.


“Every one of the new recruits will be part of our new Value Creation Plan which rewards exceptional business performance, with every AOer having the opportunity to earn around one times their salary as a bonus in 2025.  There’s never been a better or more exciting time for people to join AO.”

To help new recruits find their feet, particularly because the majority of office-based AOers currently working from home, they will be partnered with an experienced AO buddy and there’s even a “brew roulette” scheme to help them build connections and understand AO’s culture.

For many, joining AO is the beginning of a career journey where the sky is the limit because there are always opportunities for personal development.

Rebecca Pawson, Training Specialist at AO, joined the business in 2014 as a Sales Executive in the contact centre. Six years later, Rebecca has come full circle and is now in the Learning and Development team training new recruits in AO’s customer contact centre.

Rebecca said: “When I joined AO, I quickly realised how much I enjoyed seeing the growth within the sales team, so when there was an opening in the L&D team, it felt like the perfect opportunity for me and I decided to apply for the role. During my time here, I’ve been able to broaden my skills and knowledge working on all sorts of tasks – I feel lucky to have been given the opportunity to progress and continue to learn every day. I’d recommend AO as a place to work to anyone.”

For more information on the new roles available visit: