Spring is in the air — and for millions of house‑proud Brits, that means only one thing: the annual deep clean. But according to new research from AO, a spring clean isn’t just another household chore. For almost half of UK adults (46%), it’s one of their biggest achievements of the entire year. And honestly? They’re not wrong. That post‑clean sparkle really does hit differently.
The Feel‑Good Factor of a Freshly Cleaned Home
The study reveals just how much satisfaction a proper spring clean delivers. Men and women alike say it leaves them feeling:
- Accomplished (38%)
- Proud (24%)
- Joyful (17%)
In fact, people rank the feeling alongside life’s biggest milestones — from watching a favourite sports team win, to landing a new job, buying a new car and even witnessing a baby’s first steps. If that’s not worth celebrating, what is?
Meet Sparkling House Wine: The Perfect Pour for a Job Well Done
To help Britain toast its cleanest season in style, AO has launched something completely new (and completely brilliant): Sparkling House Wine — the first sparkling wine inspired by a sparkling home.
Created in partnership with Yorkshire-based Ryedale Vineyards, this limited‑edition blend is crafted to pair perfectly with the feeling of walking through a spotless home. Think light, crisp, refreshing and finished with delicate floral aromas — tasting notes that wouldn’t look out of place on a bottle or a cleaning product label.
And because no celebration should feel ordinary, each bottle comes with a wonderfully quirky vacuum‑shaped holder‑pourer, complete with handle, hose, wheels and a vacuum‑style pouring spout. Yes, it’s as brilliant as it sounds.
Cleaning Together? Raise a Glass Together
Spring cleaning is often a team sport. Three‑quarters of Brits (75%) tackle theirs with a partner, family or housemates — plenty of opportunity for that satisfying final clink of glasses.
Isabella Forgione, small appliance expert at AO, couldn’t agree more:
“Spring cleaning doesn’t have to feel overwhelming. A little planning goes a long way – whether that’s stocking up on supplies, mapping out a cleaning route, or making sure you have the right appliances to get the job done. At AO, we stock everything you need to tackle a spring clean with confidence, from vacuum cleaners to floor steamers. And once your home is sparkling, why not raise a glass of Sparkling House Wine and toast to a job well done?”
Preparation Is Everything… And Brits Take It Seriously
The research also reveals just how committed people are to their annual domestic overhaul:
- 24% start preparing 1–3 months in advance
- 15% of men plan their vacuuming route ahead of time (compared to 10% of women)
- 64% complete their clean in a single day, while 25% need several
- 30% even exercise beforehand to build strength and stamina
- For 28%, the effort feels like a high‑intensity workout, and for 10%, it’s basically a half marathon
Honestly, anyone who’s ever deep‑cleaned an oven knows they’re not exaggerating.
Limited Bottles, Maximum Shine
A limited run of Sparkling House Wine is available exclusively via Ryedale Vineyards’ website. To celebrate the sparkle, AO has also teamed up with top CleanTok creators, challenging them to pair the wine with some of the trickiest cleaning tasks.