Annual Report 2021
Download the 2021 Annual Report DownloadIt has been a year of outstanding strategic, operational and financial progress for AO, resulting in a significant step change for our business …
- Group Revenue
- £1,661m
- Group Adj EBITDA
- £64m
- Group EBITA margin
- 4%
- Profit Before Tax
- £20m
- Cash Generation
- £60m
- Reduction of net debt
- £28m
Operational highlights

Over 2m new customers welcomed to The AO Way during the year
Net Promoter Score remains world class at 85 in the UK and 89 in Germany
Strategic investment in warehousing, vehicles and people to respond to the accelerated move to the digital environment
Ambitious Value Creation Plan launched to all employees, giving ever AOer the chance to share in exceptional growth