Annual Report 2022
Download the 2022 Annual Report DownloadResilient revenue performance against challenging backdrop, confidence in long-term growth opportunities for AO in the UK
Year in Review
AO was founded on the belief that online is a better way to buy electricals. That belief is as strong as ever, even – and especially – as we go through one of the most challenging operating environments we’ve weathered as a company.
AO’s Founder and Chief Executive, John Roberts, said:
“The past 12 months has been a turbulent time for business and for retail in particular, and AO hasn’t been immune to those effects. Looking ahead, we certainly have more volatility to navigate, but the core fundamentals of our business remain strong. We entered the new financial year with a period of strategic realignment, and a focus on cash and profit generation.
AO has become the destination for electricals for millions of customers through our absolute obsession with amazing service, and that will remain our guiding star. I’d like to thank the AO team, our Chair and the Board, as well as our committed investors and stakeholders, for their continued support and passion in helping us deliver for our customers.”
Operational highlights
Over 4 millions new customers added in the past two years
Over 350,000 Trustpilot ratings, averaging an “Excellent” 4.6/5 stars and Net Promoter Scores averaging a market-leading 86
Over five million appliances, including two million fridges, have now been recycled at our AO Recycling facility
AO remains a UK market leader in MDA with an 18% market share and 32% overall online market share
