Annual Report 2023
Download the 2023 Annual Report DownloadA remarkable year, as we transform the business to strong profitable growth.
Year in Review
We are pleased with the improvement in our financial performance over the year that was driven by our shift in our primary strategic focus from growth, towards cash and profit generation. Our near term priorities are to continue to optimise our cost base and leverage our growing and loyal customer base in order to progress our growth opportunities over the medium term.
“We are delighted with the demonstrable progress that we’ve made with the strategic realignment of AO towards profitability and cash generation. The significant improvement in our profit performance speaks for itself and has been achieved by focusing on our core strengths and simplifying our operations, while still delivering the outstanding customer service for which we’re famous.
Looking ahead, we intend to continue with this focus whilst also retaining the flexibility to drive growth through disciplined investment at the right pace and at the right time.
Maintained our “excellent” Trustpilot rating from more than 400,000 Trustpilot reviews
Recycled or given new life to our six millionth appliance at our AO Recycling facility
AO remains a UK market leader in Major Domestic Appliances (“MDA”) with a 16% total market share and a 30% online share
