Forget tape measures, the online electricals store,, today launched cutting-edge augmented reality so that customers can see what a product will look like and if it will fit in their homes.  Augmented reality, which is being introduced on product pages across, means customers can check whether that dream TV really will look good on the wall without ever leaving the couch or having to download a separate app.

The new functionality, a first for the online retailer, promises to be a real game changer for people looking to purchase electricals online. Whether it’s deciding on the correct size television for a space, checking the colour of a range cooker next to existing kitchen units or ensuring that an American fridge-freezer will fit through a front door, augmented reality will offer customers the opportunity to truly choose the right product for them. plans to roll this functionally out across the full site, on all product pages as well as across more specific buying guides.

The functionality will be available on the Samsung 55” TV as of today. Customers with an iPhone 6 or above will be able to try this technology by simply clicking the ‘view this product in your home’ button on the product page.

David Lawson, MD of said.

Augmented reality means customers don’t have to use their imagination or a tape measure to figure out if a product will look right or fit in their home.  One of the most common reasons for a product to be returned to AO is because it didn’t fit in the space it was intended for.  With augmented reality, customers will now be able to put a product in their home and decide whether it’s the right one for them, meaning they get the product they want quicker and more easily.”


“We have some really exciting developments planned for this technology and hope to have it available across the whole site by the end of the year.

To mark today’s launch,’s first augmented reality installation is happening in Waterloo station in London, which promises to bring a fully interactive AO shopping experience to commuters visiting the station over the next two weeks.