- Baby Boomers (aged 61-79) know most about energy saving
- 90% of Brits considered energy ratings crucial when purchasing new electrical appliances
- Almost a third (28%) of Brits didn’t know that washing clothes at 30°C is effective
New research from online electricals retailer AO, has uncovered that Brits are becoming increasingly energy-savvy, with Baby Boomers leading the charge in adopting energy-efficient habits.
The research, conducted among 2,000 Brits, found that nearly 90% of respondents considered energy ratings crucial when purchasing new electrical appliances.
In fact, rising energy costs have made consumers much more conscious of their energy consumption, with over two thirds (69%) of Brits admitting to making lifestyle changes to lower their bills.
This comes as over 40% of households are spending up to £2,388 a year on their energy bills. However, for some, the costs are even higher, with 5% shelling out just under £5,000 a year on energy alone.
With no sign of price rises slowing down, more Brits are making informed choices about how to reduce their energy consumption. Nearly half (48%) now know how to use their appliances more efficiently, and 69% are actively looking for ways to lower their energy consumption.
Gwil Snook, appliance expert at AO, commented:
“It’s no surprise that many Brits are setting energy-saving goals for the year ahead, with almost half prioritising keeping their energy bills in check during the winter months.
“With the average household spending over £2,000 a year on energy it’s always worth knowing quick and easy ways to save around the home. That’s why if you’re looking to upgrade or switch out your appliances, it’s worthwhile paying attention to the energy rating to save money in the long run.
“Among the most energy-efficient appliances, air fryers led the pack, showing no signs of slowing down with over a third of people recognising them as the most efficient option when it came to cooking.”
The survey also tackled some common myths about energy use. It found that almost a third (28%) of Brits didn’t know that washing clothes at 30°C is effective.
However, it was Baby Boomers (aged 61-79) who truly shone when it came to understanding energy-saving tips. A surprising 69% of Boomers were aware that running a dishwasher half-full does not save water, while 72% knew that microwaves are more energy-efficient than ovens.
The biggest revelation? A staggering 83% of Boomers debunked the myth that clothes won’t clean at 30°C.
In the battle of generations, it seems Boomers are leading the way in energy efficiency, proving that age and experience have their perks when it comes to reducing energy consumption.
ENDS