AO, one of the UK’s leading kitchen appliance and electrical retailers, has announced a partnership with Manchester Fashion Week, celebrating the growing connection between fashion, interiors and personal style.
The partnership will explore how people are increasingly expressing their individuality not only through what they wear, but also through the homes they create, with kitchens becoming one of the most important spaces for personal expression.
As a retailer helping millions of customers choose, buy and enjoy kitchen appliances and electricals, AO is using the collaboration to spotlight the role that colour, design and functionality play in shaping modern homes. From statement range cookers and premium refrigeration to contemporary cooking appliances and carefully curated kitchen spaces, the partnership will showcase how personal style extends far beyond the wardrobe.
As part of Manchester Fashion Week, AO will host a series of experiences and conversations designed to inspire visitors to think differently about their homes, drawing parallels between fashion trends and interior design. The activation will demonstrate how appliance choice, colour palettes and design details can help homeowners create spaces that reflect their personality, lifestyle and aspirations.
Vicky Monk, Retail Director at AO, said: “Fashion has always been about self-expression, but we believe that shouldn’t stop when you get home. The choices we make in our homes, like colour palettes and statement appliances, are another way of telling the world who we are.
“Products in our homes are some of the most-used and highest-value items, yet they’re rarely chosen with the same attention to personal style as clothing.
“We want to challenge that gap directly and show how these appliances can be the centrepiece of the room.”
The partnership forms part of AO’s ongoing commitment to helping customers create homes they love. Through expert advice, extensive product choice, trusted delivery and installation services, AO supports customers at every stage of their appliance-buying journey, making it easier to find products that suit their home, budget and personal style.
Manchester Fashion Week has established itself as a celebration of creativity, innovation and self-expression, providing the ideal stage for AO to demonstrate how style influences not only the clothes we wear, but also the spaces in which we live.
By bringing together the worlds of fashion, interiors and kitchen design, AO hopes to inspire consumers to think differently about their homes and recognise that great design is not confined to the catwalk.
Gemma Gratton, CEO of Manchester Fashion Week, said: “Fashion is expression, it’s how we communicate who we are, what we love, how we feel and how we want to be seen. But that expression doesn’t stop at what we wear. Our homes are an extension of that identity too; they reflect our personalities, our tastes, our moods and, ultimately, what makes us feel at home.
“At first, AO and Manchester Fashion Week might seem like an unusual pairing, but when you look at fashion through the lens of modern living, the connection is incredibly natural. The way we dress ourselves and the way we dress our spaces are both forms of self-expression.
“That’s exactly what Manchester Fashion Week is about – challenging perceptions, creating new conversations and looking at fashion through a much wider cultural lens. We’re delighted to have AO helping us explore that conversation this year.”