Suitcase just for air fryers launches as one in five British holidaymakers prioritise packing air fryers over clothes
- New research reveals British holidaymakers are prioritising packing their air fryer over clothes or toiletries – with a quarter of millennials saying they would pay an extra baggage fee just to bring it along
- For one in five Brits, air fryer access directly influences where they stay – with one in seven saying they would actively avoid accommodation without one
- Over a quarter say they would take their air fryer on holiday if there was an easier way to transport it
- AO unveils the Frequent Fryer suitcase: a first-of-its-kind case custom-built to house and proudly display a single-drawer air fryer
- Complete with transparent front panel, the case is specifically designed so air fryer obsessed Brits can showcase their Frequent Fryer status with pride
There’s a new travel essential Brits are refusing to leave behind – and no, it’s not SPF or a passport wallet. It’s their air fryer.
According to new research* from online electricals retailer AO, fryer-obsessed Brits are taking their favourite appliance international – with one in five saying they’ve taken it away with them on holiday.
Another one in five have removed clothes or toiletries just to make room in their case, while nearly a quarter of 25–34-year-olds admit to paying for extra baggage just to bring one abroad. And with 27% of all Brits saying they’d take an air fryer on holiday if it were easier to transport, it’s clear the kitchen staple is becoming a packing priority.
Catering for those who can’t bear to leave their appliance behind, AO has unveiled its Frequent Fryer suitcase: a limited-edition, design-led case that is custom-built to house a single-drawer air fryer.
Specifically designed so air fryer obsessed Brits can show off their Frequent Fryer status with pride, the first-of-its-kind suitcase is crafted from brushed aluminium and finished with a transparent front panel perfectly moulded to a standard single drawer air fryer – handle and all.
Set to be the newest travel trend gracing airport terminals, train platforms and service stations, the Frequent Fryer suitcase by no means sacrifices function for fashion. It fits within airport luggage regulations, so whether it’s crisping croquetas in Barcelona, perfecting pomme frités in Paris or heating through a hot dog in the US, Brits’ favourite appliance can now be a trusty travel companion no matter the destination.
So why the air fryer? For many travellers, it’s an easy way to cook tasty meals without relying on unfamiliar appliances or splashing out on hotel restaurants and takeaways. And with 22% of Brits saying they miss their air fryer when they’re on holiday, it’s no wonder so many are packing them in their suitcases.
Jamie, 29, from Manchester, is one such traveller. “My air fryer is an absolute essential part of my travels, and I struggle to go away without it”, he says. “From France and Italy to the USA, and from plane to train, my air fryer has come with me everywhere to ensure I’m never far from a healthy, convenient, meal. It’s such a hack for me when going on holiday that I’ve even unpacked and repacked my entire car before a trip to ensure I had space to fit my air fryer in!”
Indeed, AO’s research reveals the true depths of Brits’ dependency, with almost one in five admitting that air fryer access influences where they stay, while one in seven say they would actively avoid accommodation without one. In Cardiff, a third of locals consider it a make-or-break amenity, while in Manchester, nearly one in four say they wouldn’t even book a holiday if they couldn’t bring theirs along.
Isabella Forgione, small appliance expert at AO, says: “We know how important home comforts are to our customers and for many, the air fryer tops the list. The Frequent Fryer Case is a fun but functional response to a growing trend, making it easier than ever to take a much-loved appliance on holiday.”
The first Frequent Fryer cases have already begun racking up air miles, road-testing their travel credentials with seasoned jetsetters and air fryer aficionados Matthew Haywood (@matthewhaywoodx) and Jed Barker (@jedbarker). Follow their adventures — and see how the case holds up on the move — over on TikTok.
The Frequent Fryer case will drop at 12pm on Tuesday 19th August on AO’s TikTok shop, giving fans the chance to get their hands on the ultimate travel companion — but they’ll have to act fast to snap up an early model. To find out more, head to AO.com.
AO is also inviting people to register their interest in the next drop by emailing ao@thisiscow.com.