- 56% of Brits own a coffee machine with one in five choosing pod machines.
- More than 53% no longer spend money on coffee shop visits.
- Lattes and cappuccinos among the nation’s favourite hot drinks with one in six split between them.
The nation has spoken with over half of Brits investing in a coffee machine and ditching the old school kettle and instant coffee – with more than half saving their money on takeaway coffees.
New research from online electricals retailer, AO revealed that 56% of coffee-loving Brits own a coffee machine – with one in five choosing a pod machine (22%), one in six opting for espresso machines (15%), with one in ten preferring bean-to-cup machines (10%).
In fact, the survey of 2,000 adults found that thanks to home coffee machines, Brits are saving their hard-earned money with over half (53%) no longer spending cash on coffee shop visits.
The same Brits instead are opting for homemade coffees, with more than a third (38%) using their coffee machine every day and another sixth (15%) using theirs every four to six days.
This coupled with their daily coffee habits, means that more than a quarter (26%) are quaffing two coffees a day while one in sixteen (6%) admit they drink a whopping five coffees.
And there has been a divide for the nation’s favourite coffee, with one in six preferring a latte (16%), while another sixth is opting for cappuccinos (15%). Yet over one in ten admitted they do not enjoy ‘café style’ coffees, while another 5% prefer iced coffees instead.
The study was commissioned by the UK’s most trusted electricals retailer AO.com, which has taken a deep dive into why more Brits are choosing to stay at home rather than nip out for a coffee.
With the weather on the turn, AO has noticed a growing trend of coffee machine sales as they go from strength to strength. This year alone, sales have risen by 26% with peak trading still to come.
Isabella Forgione, small appliances expert at AO.com, spoke on the coffee machine hype and how to choose between the different models. She explained:
“Whether it’s first thing in the morning or right after you’ve got in from work, having a coffee machine to hand is never a waste. Choosing between them is a great problem to solve so my advice would be knowing your favourite coffee then buying a machine to match your taste. If you enjoy a rich cappuccino, then buy a coffee machine with a frother or if you enjoy a hot instant espresso shot then you know which machine is for you.”
The study, conducted via Censuswide, also revealed that 44% of Brits still haven’t invested in a coffee machine while less than eager coffee enthusiasts (5%) only use their appliance once a month.
But these stats have been shadowed by an overwhelming majority who are keenly using their machines every day – More than half of Brits (58%) feel confident they could identify and explain the different types of coffee.
Isabella Forgione, spokeswoman for AO, added: “Households are keenly aware of what coffee machines can offer them. By making an initial investment, they can avoid nipping out to the coffee shops and instead enjoy barista-worthy coffees at home. Now’s the time to strike – if you’re a coffee-lover then there’s never been a better time to shop for the latest appliance.”